Cubetto is the Montessori-approved coding toy for children aged 3+, powered by a tangible programming language made of colourful blocks. Children guide Cubetto through a series of maps and stories, and learn the basics of computer programming and STEM skills without the use of a screen.
A coding toy for girls and boys aged 3 and up. It takes coding out of the screen, and into the real world with a programming language you can touch
Children help Cubetto, a friendly wooden robot, navigate a magical world by writing their first programs using hands-on coding blocks
A Montessori approved coding toy that makes programming education accessible to the youngest audience in history
Friendly wooden robot Cubetto
Made of tactile and hard-wearing wood Cubetto's your child’s guide into the world of coding. Screenless, friendly and ready to play.
Coding Blocks & Control Board
A coding language you can touch and manipulate. Each coding block is an action. Place the blocks on the board to tell Cubetto where to go. Hit the blue button and Cubetto executes your very first program. Combine them to create programs and see Cubetto move.
More than 10,000 Customers!
20,000+ parents and educators in 96 countries are already introducing children to Cubetto. Randi Zuckerberg, Chris Mairs, Massimo Banzi and Melissa Stockdale plus many more support Cubetto.
Perfect for young bright minds
Cubetto has been designed for young children, meaning we’ve paid a huge amount of attention to every last detail. From the child-friendly language in our stories, to the machine-washable maps.
Cubetto in the press
As featured in Forbes, TechCrunch, The Guardian, The New York Times, Wall Street Journal, Fast Company, Wired, Time, The Financial Times, The Huffington Post, The Daily Mail, EdSurge plus many more!
Begin their coding adventure
Everything you need to get started! Cubetto Playset contains: 1x Cubetto Robot, 1x Control Board, 16x Coding Blocks (6x Forward, 4x Left, 4x Right, 2x Function), 1x World Map, 1x Adventure Story Book
About the Startup
Describe your product in 3 words.
Educational coding toy
How did you come up with the idea for this product?
Primo Toys founder Filippo wanted to create a better, age-appropriate way to introduce 21st-century skills like coding to his 3-year-old son. We believe that learning time should be play time too!
What makes your product special?
Cubetto is powered by a tangible coding language made of colourful blocks that children manipulate like Lego. There's no need for screens or literacy, so the learning happens through hands-on play.
What has been the best part of your startup experience?
Seeing the enthusiasm with which parents and teachers have embraced Cubetto all over the world. We're giving girls and boys the tools to become technology creators and not just consumers.
9 x 8.5 x 1.5 inches
Item model number
Item Package Quantity
1x Cubetto, 1x Board, 16x Blocks, 1x World Map, 1x Story Book